What are we trying to achieve?
Successful companies focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction your team needs to follow the organisational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does.
Strategy is the way in which a company addresses the market in which it serves and towards the other companies in the marketplace against which it competes. It is a plan an organisation formulates to gain sustainable advantages over any competition.
Strategy answers the following questions:
- What are the sources of the company's sustainable competitive advantage?
- How will we position ourselves against competition in the long run to secure a sustainable competitive advantage?
- What are the key strategic priorities?
Strategy is an agreed guide to action that leads a business to success in the marketplace by satisfying customer needs better than the competition. Strategy formulation is the major task for the company CEO, but it is the task of middle managers and project managers to carry this strategy out and turn it into results.
Aperto are the conduit between them.
Is it time to resist or embrace?
If you are a water undertaker or a potential entrant there are significant events and statements in the public domain that will lead you or your advisors to make varying and changing decisions over the next five years.
Aperto have a team of extremely well versed competition professionals who can take you through the Legal, Regulatory and Commercial aspects that need to be considered. We are already advising on first mover advantage, the regulatory and legislative assessments for competition. The catalyst is in place.
